Introduction
This foundation course is essential for your journey into SOCIAL MEDIA SUCCESS.
By taking this course, you’ll develop a strong foundation on which to build your social media skills, which will help you to strategically, systematically and sustainably grow your following, engagement, and business results.
The course is for those new to social media as well as for brands looking to create value with social media. It has been designed with these target audiences in mind, taking into consideration the challenges many faced, including the hundreds of brands and thousands of influencers that I have worked with over the years.
Why This Course?
Many brands embark on social media with all kinds of misconceptions. I often have to debunk myths and change perceptions right from the start of a client relationship. Chief among them, is dealing with wrong mindsets. This course helps you to adopt the right mindset.
Lack of clarity on what a brand is offering can have adverse effects on it. I find many brands presenting a plethora of offerings and/or getting their messaging mixed up. Both situations can confuse your target market. This course will help you to clarify your offer.
A common question I get from some of my clients, at the start of our business relationship, is where to get content for their social media campaigns. This course explains a simple approach to sourcing content.
I have had to include a short marketing section in my recent webinars because many participants and brands have no clue on whom they should be targeting, much more to identify an ideal client, without which brands will get sub-optimal results. This course takes you through a simple ideal client (customer avatar) identification process.
Sadly, many brands fail to match their social media campaigns with their brand ambitions, simply because there was no clear social media strategy in the first place. This course will help to be clear on your brand ambition(s) with social media.
Finally, a common mistake by many brands is to ignore the role of other digital communications in achieving their ambitions. Social media does not work in isolation. This course helps you to place social media in context so that you can achieve maximal results.
Benefits
Completing this course will help you:
« Develop the mindset for social media success and business growth.
« Present a clear and cogent message to a properly identified and targeted clientele.
« Set the tone for a sustainable content strategy.
« Avoid shipwrecking your social media efforts.
« Lay a strong foundation for social media success.
Who Is This Course For?
This is for every professional, entrepreneur, small business owner and brand; indeed anyone who is tired of procrastinating about getting started on social media and/or really serious about making a difference with social media.
Course Structure
Rexford Sam is a business strategist, LinkedIn networking coach, rebranding consultant, social media influencer, trainer, content creator, international best-selling author, and plenary speaker.
Over the last 9 years, Rexford has taught hundreds of brands and thousands of influencers how to grow their influence using social media. In the aftermath of the pandemic, he has been helping businesses to reposition.
Rexford is CEO of MediaWorks Global.
He was a celebrated visiting instructor in The Digital Economy at the University of California at Riverside for more than 8 years.
With over 20 years' consulting experience, his work has been carried out in UK, Europe, the US, Middle East, the Caribbean, and in West, East, and Southern Africa.
He enjoys igniting dreams, fostering achievement, bringing significance, and creating brighter futures.
