Content Sourcing, Planning and Scheduling

Introduction

Content is at the very heart and soul of social media campaigns and is often touted as trumping everything else on social media. Content is what gives definition to your messaging. Content is your brand's personality.

Get introduced to concepts like value proposition, target audience, ideal client and personas. Understand why your content must be clear, concise and converting. Learn how to source content, plan your content, audit your content and schedule your content.

This course is a MUST-DO, irrespective of the social media platform(s) that you use.

Why This Course?

Among the top questions I get from many brands are:

Where do I get content?

How do I create content?

What media format do I use?

How often should I post online?

How do I schedule content?

This course will answer all these questions ... and more.

Benefits

Completing this course will help you to:

Discover different types of content.

Have a stress-free content sourcing system.

Adopt a hassle-free content planning approach.

Craft a social media strategy.

Develop an easy-to-implement content strategy.

Course Curriculum

SOCIAL MEDIA SUCCESS Training Series - SESSION 4

Available in days

days after you enroll

$97

Content Content Content - Sourcing, Planning and Scheduling

Using the Right Content to Grow Your Brand or Business Online

This course will certainly take your social media campaign to a new level. It is packed with insightful tips and secrets to making your content attract attention. In particular, it shows how to source content, being clear on the messaging you want to give to your audience, putting your content into some context, crafting a social media strategy, and developing a content strategy.

The content strategy looks at content types and their respective purposes, auditing your content, as well as creating a content calendar and scheduling your content.

Your social media journey could be very frustrating without this course.

About Rexford Sam

Rexford Sam is a business strategist, LinkedIn networking coach, rebranding consultant, social media influencer, trainer, content creator, international best-selling author, and plenary speaker.

Over the last 8 years, Rexford has taught hundreds of brands how to exploit social media opportunities, enhancing valued experiences and growing their influence. In the aftermath of the pandemic, he has been helping businesses to reposition.

Rexford is CEO of MediaWorks Global, a UK-based global business that delivers value in social media, content marketing, and branding services, among others.

He was a celebrated visiting instructor in The Digital Economy at the University of California at Riverside for more than 8 years.

With over 20 years' consulting experience, his work has been carried out in UK, Europe, the US, Middle East, the Caribbean, and in West, East, and Southern Africa.

His passion is to bring out the best in people and to add value to organisations. He enjoys igniting dreams, fostering achievement, bringing significance, and creating brighter futures.